No longer will you have to wonder how many calories you will have to burn off after purchasing a soda from a vending machine. Soda vending machines from three companies will be listing the caloric content of their beverages. These companies are Coke, Pepsi and Dr. Pepper. The machines will be available first in 2013 in San Antonio and Chicago.
With the emphasis on healthier lifestyles, there have been rumors about laws being proposed to require caloric contents to be published on vending machines and possibly restaurant menus. These companies might appear to be doing the consumer a favor, but in the end they are just trying to get ahead of the curve. By being proactive, many consumers will be more loyal to these companies.
In the end, with the common use of smartphones today, finding the caloric content of a beverage is not very difficult. There are even applications for the phones to make this take up a very minimal amount of time. So, the question becomes, how much of a benefit is listing the caloric content of these beverages?
It’s a convenience, but it’s also an opportunity for soda companies to increase the profitability of their low calorie and diet beverages. Expect to see new flavors and more diet beverages sold in these vending machines to take advantage of the appeal of low calorie counts displayed on the vending machines. Don’t be fooled, Pepsi, Dr. Pepper and Coke wouldn’t be making this change before it was required if they failed to see potential profits in the plan.